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Denim Doesn’t Ask Silly Questions, Denim Understands

Denim. Arguably the most essential part of any woman’s closet (especially here in Los Angeles) and the reason we’ve dedicated an entire wall of our store to it. Unofficially known as the Denim Bar, it offers a range of styles, washes and designers, all with the intention of helping you (and your bum) look your best. Dressed up or down, our denim is here to support you morning, noon and night. Take a look below to see what new lines our Denim Bar is serving up to satiate your blue jean cravings.


The Gratus Denim Bar. Fully stocked, and ready to serve you the perfect “cocktail.”


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  • Known as the Premium Vintage collection, these new Citizens of Humanity styles are perfectly worn in but with a luxe feel. So whether you’re a ripped jean veteran, or new to this edgier vibe, these styles will elevate your casual look without compromising elegance. Founded in 2003, Citizens of Humanity has over a decade of experience in perfecting their craft, and it really shows. Luxury designer denim is their promise, and we’ve experienced nothing but total follow through.





  • New to Gratus, RtA Denim is appropriately named Road to Awe, as it truly embodies the journey towards perfection. Mentioned by Who What Wear and as “the new line to know” in 2013, RtA has not disappointed. As huge fans of leather and denim, founding duo Eli Azran and David Rimokh have committed to allowing the basics to speak for themselves. These perfectly detailed designs exude excellence and comfort all wrapped up into one: truly awe-inspiring.


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  • Luxury meets innovation. Designed to “cater to the finest denim enthusiasts,” Goldsign Jeans does just that. Try them on, and you’ll know what we mean. With over 35 years of experience in the denim industry, its no wonder that founder Adriano Goldschmied was able to continue creating impeccable pieces since Goldsign’s inception in 2005. Finding the perfect balance between high-fashion glamour and vintage sensibility, these jeans epitomize the art of the desirability.

And just in case this wasn’t enough to satisfy the appetite of the true denim connoisseur, Gratus also carries Hudson Jeans, Frame Denim, BLK Denim, and Victoria Beckham Denim. We can’t wait to serve you your next cocktail. Even if it’s at 10am.