Meredith Kaplan Launches New Service-Focused Retail Concept
June 2013, Beverly Hills, CA—Meredith Kaplan hopes to bring a fresh take to the Los Angeles shopping landscape. GRATUS Beverly Hills will merge unexpected levels of personal service with technological savvy to provide a truly differentiated shopping experience.
Scheduled to open in the fall of 2013, GRATUS will carry a skillfully edited selection of ready-to-wear along with accessories, shoes and handbags. The shelves will offer a vast departure from the selection found elsewhere in the city. Labels like dosa, Gregory Parkinson, Dsquared, Band of Outsiders, Marni, Calvin Rucker and Suno will be available at GRATUS and certain brands will be exclusively available at GRATUS.
Invited to be styled rather than to simply shop, new customers can request an in-home closet consultation with a stylist to evaluate core items and those best discarded. GRATUS also employs a dedicated consumer- accessible database which enables all purchases to be photographed, chronicled and stored to inform future buys and as well as aid GRATUS’ personal stylists to focus on wardrobe-building rather than isolated sales. Kaplan will happily open the store for a customer during off hours, send a selection of looks to her home or office on consignment and even source pieces from other stores to complete a look, if requested.
Discreetly perched on the second floor of a white-washed North Canon Drive building, GRATUS feels more like a tastefully decorated flat than a retail space with its subdued tones and earthy textures. The design is intended to invoke a feeling of being in your very chic best friend’s closet and correspondingly, there is a surprising lack of attitude at GRATUS.
Kaplan hopes that people will come to the store to socialize and connect with people and the team has planned an array of private shopping events, trunk shows and designer appearances to foster that environment and expects to hold regular gatherings at the store. Food and drinks will regularly be offered to guests and alterations are complimentary with a purchase.
Gratus Beverly Hills is located at 427 N. Canon Drive, Ste. 209. Regular hours are from 10:00AM to 5:30PM, Monday through Saturday.
More information available: firstname.lastname@example.org